Last updated: February 15, 2023
INFORMATION WE COLLECT
We may collect a variety of information from or about you or your devices from various sources, as described below.
Information You Provide to Us
Account Information. If you sign up for an account on our Service, we ask you for information such as your name, email address, password, phone number, and your child’s name and date of birth.
Communications. If you contact us directly, we may receive additional information about you, such as your name, email address, the contents of the message and any attachments you send to us, and any other information you choose to provide. If you sign up to receive news or other updates from us, we will collect certain information from you, such as your email address. When we send you emails, we may track whether you open them to learn how to deliver a better customer experience and improve our Service. You can unsubscribe from our promotional emails via the link provided in the emails. Even if you opt out of receiving promotional messages from us, you will continue to receive administrative messages from us.
Purchase Information. If you sign up for a subscription or make a purchase through our Service, we ask for information such as your name, email address, shipping address, billing address, and payment information, such as your credit card or other financial information. Your payment information is collected and processed by a third-party payment processor on our behalf.
User Content. We collect any information or content you choose to post to the Service, such as product reviews.
Information We Collect When You Use Our Service
Location Information. When you use our Service, we infer your general location information, for example, by using your internet protocol (IP) address.
Device Information. We receive information about the device and software you use to access our Service, such as your IP address, web browser type, operating system version, device identifiers, and mobile advertising identifiers.
Usage Information. To help us understand how you use our Service and to help us improve it, we automatically receive information about your interactions with our Service, such as the pages or other content you view, the searches you conduct, the purchases you make, any content you post, and the dates and times of your visits.
Information from Cookies and Similar Technologies. We and our third-party partners collect information using cookies, pixel tags, or similar technologies. Our third-party partners, such as analytics and advertising partners, may use these technologies to collect information about your online activities over time and across different services. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Service.
Please review your web browser’s “Help” file to learn how you may modify your cookie settings. Please note that if you delete or choose not to accept cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential.
HOW WE USE THE INFORMATION WE COLLECT
We may use the information we collect:
- To provide, maintain, improve, and enhance our Service;
- To personalize your experience on our Service, such as by providing tailored content and recommendations;
- To understand and analyze how you use our Service and develop new products, services, features, and functionality;
- To communicate with you, provide you with updates and other information relating to our Service, provide information that you request, respond to comments and questions, and otherwise provide customer support;
- For marketing and advertising purposes, such as developing and providing promotional and advertising materials that may be relevant, valuable or otherwise of interest to you;
- To generate anonymized, aggregate data containing only de-identified, non-personal information;
- To send you text messages;
- To facilitate transactions and payments;
- To find and prevent fraud and abuse, and respond to trust and safety issues that may arise;
- For compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and
- For other purposes for which we provide specific notice at the time the information is collected.
HOW WE DISCLOSE THE INFORMATION WE COLLECT
Vendors and Service Providers. We may disclose any information we receive to vendors and service providers retained in connection with the provision of our Service.
User Content. Please be aware that any information or content you choose to post to the Service, such as product reviews, will be displayed on the Service and viewable by other users by default. We are not responsible for the other users’ use of available information, so you should carefully consider whether and what to post or how you identify yourself on the Service.
Analytics Partners. We use analytics services such as Google Analytics to collect and process certain analytics data. You can learn more about Google’s practices by visiting https://www.google.com/policies/privacy/partners/.
Advertising Partners. We work with third-party advertising partners to show you ads that we think may interest you. Some of our advertising partners are members of the Network Advertising Initiative (https://optout.networkadvertising.org) or the Digital Advertising Alliance (https://optout.aboutads.info). If you do not wish to receive personalized ads, please visit their opt-out pages to learn about how you may opt out of receiving web-based personalized ads from member companies. You can access any settings offered by your mobile operating system to limit ad tracking, or you can install the AppChoices mobile app to learn more about how you may opt out of personalized ads in mobile apps.
As Required By Law and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others’ rights, property, or safety. For the avoidance of doubt, the disclosure of your information may occur if you post any objectionable content on or through the Service.
Consent. We may also disclose your information with your permission.
We make reasonable efforts to protect your information by using safeguards designed to improve the security of the information we maintain. However, as no electronic transmission or storage of information can be entirely secure, we can make no guarantees as to the security or privacy of your information.
Our Service is hosted in the United States and intended for visitors located within the United States. If you choose to use the Service from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal information outside of those regions to the U.S. for storage and processing. Also, we may transfer your data from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating the Service. By providing any information, including personal information, on or to the Service, you consent to such transfer, storage, and processing.
ACCESSING/UPDATING YOUR INFORMATION
You can update your account information or close your account through your account settings on the Service.