Not Just Another Baby Brand: The Happy Hues Story
Eunique Jones GibsonDear Parents and Caregivers,
I already know what you’re thinking, "Oh gosh, not another baby brand." And I completely get it. The market is crowded, the brands we have are brands that have existed for ions, and more importantly, it feels like we've seen (and heard) it all before. But The Happy Hues Company isn't just another baby brand. It's a mission, a movement, and a mother's love story all rolled into one. Let me tell you why.
How We Got Here
It all started when my daughter was three years old. As I was helping her with her training pants, something struck me: none of the characters on them looked like her. It might seem like a small detail, but in that moment, I realized how significant it was, especially as I considered how this phase marked the beginning of her gaining her independence and sense of agency. Then I thought about all the other little ones out there who rarely see reflections of themselves in these everyday items and how pivotal it could be from a confidence and community building perspective to change that.
This realization ignited a journey of research and discovery. One that scared me but that I just could shake. Through it, I found that there was an opportunity to bring more joy, community, and overall happiness to these early chapters of a child's life. Not only for the kids, but for us parents too, as it's a time that can be as challenging for parents as it is formative for our little ones.
More Than Just Diapers
The Happy Hues Company isn't just about creating baby essentials. It's about representation, inclusion, and building community and confidence from the very beginning. We've introduced shea butter infused diapers, training pants, and baby wipes to the market. But more than that, we've introduced a new way of thinking about these products.
Every day, over 10,000 babies are born in the United States. That's 10,000 new little humans who will inherit the world we build for them. Our plan is to help make that world as joyful and inclusive as it is diverse.
Meet the Happy Hues Crew
At the heart of our brand are the Happy Hues Crew members - an adorably lovable quartet of characters we've created to help connect with the little ones who will be using our products. What I love most about them is that each of them consists of features that aren't typically represented, from gaps in their teeth, to red hair, to freckles and afro puffs. Together, our characters are designed to spark joy, encourage imagination, and promote inclusivity from an early age.
But we didn't stop there. We heard your feedback when you told us that your child didn't look like any of our crew members. And because we understand and truly believe that representation matters, and every child deserves to see themselves reflected in the world around them, we've gone a step further and created a Happy Hues Crew Member Generator. This innovative tool allows you to customize a character that resembles your child. Whether it's matching skin tone, hair texture, eye shapes, or facial marks, our generator ensures that every child can have a Happy Hues Crew member that looks just like them.
This level of customization and inclusivity is what truly sets The Happy Hues Company apart. We're not just selling products; we're creating experiences and fostering a sense of belonging for every child.
A Personal Journey
I want to be transparent with you: I'm not a celebrity, and I don't come from a wealthy family. I'm a Black woman and a mom who saw a need and pressed beyond my fear in order to do something about it. The journey to bring The Happy Hues Company to life wasn't easy. It took extensive research, dedication, and a whole heap of perseverance.
But that's what makes The Happy Hues Company different. It's born from real experiences, real needs, and a real desire to make a difference. When you choose Happy Hues, you're not just getting another baby product. You're joining a community of nurturers who believe in the power of representation and the importance of building confidence and community from day one.
Our Promise to You
At Happy Hues, we promise to:
- Provide high-quality, thoughtfully designed baby essentials that prioritize your child's comfort and your peace of mind.
- Celebrate diversity and promote inclusivity in every product we create, including our customizable Happy Hues Crew characters.
- Foster a community of Happy Hues Nurturers who support and uplift each other, beginning with this blog.
- Always listen to you and remain open to feedback. Got something to say, shoot me a message here.
- Use your feedback to constantly improve and enhance our offerings, ensuring we're meeting the evolving needs of families.
- Continuously innovate in ways that bring more joy, representation, and comfort to this ongoing journey.
- Stay true to our mission of nurturing happy and healthy babies, inside and out.
Join the Happy Hues Family
So, no, we're not just another baby brand. We're a mission driven company started by a mom who believes every child deserves to see themselves represented, especially during those crucial early years when their confidence, self-esteem, and perceptions are forming.
To all the nurturers out there - whether you're parents, grandparents, aunties, uncles, or friends - I invite you to join us on this journey. Together, we can create a more colorful, inclusive, and happy world for our littles.
Welcome to Happy Hues. Together let's nurture the next generation, one happy hue at a time.
